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The carnival of hysteria over Nicola Bulley shows us the very worst of modern human nature

Bulley’s family faced a cruel sleuthing free-for-all on social media. But it is a breakdown of trust between public and police that got us here.

icola Bulley’s family now has a fresh agony to endure, now that the body found a mile from where she was last seen has been identified, seemingly confirming Lancashire police force’s original hypothesis: that Bulley was likely to have fallen into the river.

For Lancashire constabulary, however, being proven right will inspire no retrospective confidence in them – this entire sad period has spoken of a complete breakdown in trust between the public and the authorities, in this case the police.

Until relatively recently, everyone would have understood that during an active missing person investigation, official details would be scant, perhaps even deliberately misleading. If the police suspected no third party involvement, they still wouldn’t necessarily stick to a single hypothesis, still less announce it. If they did suspect a third party, they might not want to release details or theories that they could use later to establish culpability or force a confession. They would be mindful of the feelings of the family, and that would engender its own restraint and discretion. We would have had the social maturity to understand that, and curiosity would have been muted by empathy.

In the Bulley case, the opposite happened. Everything the police said with confidence led to a riot of speculation about all the other things they may not have considered. Everything the police left unsaid opened a vacuum, into which armchair detectives and keyboard warriors piled with conspiracies, speculation and fantasy. The glee and shamelessness of people broadcasting their vigilante investigations was chilling. One YouTuber, Dan Duffy, joined the search just to post a video of himself joining it, and was fined on a public order offence, which he also filmed. One TikTok account, Curtis Cool Stuff, posted a video of a man digging up woodland, and another of him roaming around a derelict house opposite the bank where Bulley was last seen. Another group of men had to be dispersed from the house, having travelled there from Liverpool.

The narcissistic urge to get closer to a prominent story by feeding false information to the police has always existed, but this time it was different, wildly amplified by social media, so that crank calls became viral conspiracy theories. The police were swamped with nonsense non-leads and interference, which wasted time and cut into the fundamental assumption of policing: that when an appeal is made to the public, it is for help, for witnesses. It should not mean that they will have to issue dispersal notices to the public to stop people breaking into neighbourhood gardens.

Equally depressing was the bile and vindictiveness directed at Bulley’s partner, Paul Ansell, on social media. Someone hacked his Pinterest account to fill it with explicit photos. This was vulture behaviour, callous and emotionally predatory.

Before we blame social media and the unlovely traits of attention-seeking and hysteria it rewards, there is a more important context. More people now lack confidence in the police than have confidence, according to YouGov. The proximal cause is the Metropolitan police – to whom the charge of institutional misogyny now feels like a mild description of the full story. These extraordinary failures – from not vetting officers to not investigating charges against officers, to the convicted rapists and murderers in its ranks – point to a culture not just of misogyny but of systematised and flagrant violence against women. Of course we hope that the Met is the outlier force rather than just the first lid to be blown, but the force has tainted policing across the nation. The restraint and discretion that would once have been an accepted part of policing is now viewed with the suspicion that the officers are just covering for each other.

In the midst of a culture of distrust and a sleuthing free-for-all, the Lancashire constabulary tried to retake control of the narrative: on 15 February, more than a fortnight after Bulley’s disappearance, it held a press conference to debunk “persistent myths”. Det Supt Rebecca Smith, the lead investigator, shot down the derelict house theory, the shabby red van hypothesis and all the other rumours that a third party was involved, for which she said there was no evidence. Newspaper columnists such as the Daily Mail’s Amanda Platell and Petronella Wyatt took the opportunity to critique Smith’s outfit, physique and whatever could thence be inferred about her character on social media. It’s a crowded field but this may have been a low point for traditional media. It has also been unedifying and sad to witness tabloid invitations to recreate Bulley’s last moments with “interactive maps”.

The worse judgment call on the police’s part at that point was to reveal that Bulley had an alcohol problem, in the midst of a difficult menopause. There was no call for that level of detail; it appeared to be introduced purely to discredit her as a rational actor and re-situate her disappearance away from the realm of mystery, back in the realm of the expected. It caused needless pain for those who cared about her, and reinforced the sense of institutional misogyny within policing as a whole.

Tragedy is never pretty, and rarely limits itself to those directly affected, often prompting questions about the social conditions that allowed it. But the turmoil around this case forces a very specific reckoning. This is what a lack of trust in this case between the police and the public looks like: a carnival of hysteria that hampers the investigation and is unimaginably cruel to the family.

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Exceptional Philanthropy: Tural Aliyev Generosity Transforms Lives in Northern Cyprus

Tural Aliyev, an extraordinary entrepreneur whose journey of success is only matched by his dedication to giving back to the community. Starting from humble beginnings in large corporations, Tural’s commitment to helping others remained unwavering as he ventured into the realms of real estate and car gallery businesses. His achievements not only showcase financial prosperity but also the profound impact one can make when driven by genuine altruism.

Tural’s real estate business in Northern Cyprus, Sun Republic, has become a trailblazer in the industry.

With an unparalleled understanding of the market and a relentless pursuit of excellence, Tural has brought forth architectural marvels that redefine the skyline. Luxurious residential complexes and awe-inspiring commercial spaces stand testament to his commitment to quality and innovation. Notably, Tural’s emphasis on sustainability sets him apart, as his projects incorporate eco-friendly technologies, showcasing his dedication to preserving the environment.

Beyond his business accomplishments, Tural’s philanthropic endeavors have left an indelible mark on countless lives. Through substantial donations and unwavering support, he has sponsored educational programs, funded scholarships, and actively championed charitable causes, embodying a deep sense of corporate social responsibility.

«In the dynamic real estate market of Northern Cyprus, Sun Republic has emerged as a leading company, delivering exceptional results and garnering a reputation for excellence,» Tural remarks. Through meticulous market analysis and personalized solutions, Sun Republic has become a trusted partner for investors from various countries. The company’s dedication to client satisfaction and transparency has fostered long-lasting relationships built on trust and reliability.

Tural Aliyev’s vision for the future encompasses creating vibrant communities where homes are sanctuaries promoting happiness and harmonious living. His commitment to sustainability and economic growth has positioned him as a visionary leader in the real estate and car dealership industries in Northern Cyprus.

In line with his vision, Tural can be found on Instagram @aliyev, sharing his journey and philanthropic initiatives. For more information about Sun Republic and its exceptional services, visit

With a heart that beats for the betterment of society and a visionary mind that shapes the future, Tural Aliyev continues to leave an inspiring legacy of excellence and positive impact in Northern Cyprus.

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Entrepreneur Adnan Ashraf Partners with Crypto Crowdfunding Platform to Expand Nine Restaurant Brand Globally

Adnan Ashraf, a multifaceted entrepreneur with interests spanning pharmaceuticals, technology, and real estate, is embarking on an exciting new venture to expand the renowned Nine restaurant brand into a global franchise. With its reputation for upscale Japanese cuisine and stunning panoramic views, Nine has captured the attention of discerning diners worldwide, and Mr. Ashraf aims to bring this exceptional dining experience to numerous locations across the globe.

To realize his ambitious expansion plans, Mr. Ashraf has engaged in discussions with a pioneering crypto crowdfunding platform, forging a strategic partnership for a joint venture involving 100 stores with an estimated investment of $120 million. Harnessing the power of cryptocurrency, Mr. Ashraf intends to expedite the growth of the Nine franchise and achieve his objectives more efficiently.

The first milestone in this expansion journey involves acquiring a prime waterfront location in Canary Wharf, a prestigious business district in London. Serving as the flagship Nine restaurant, this iconic setting will exemplify the brand’s exquisite cuisine and offer guests unparalleled views. Mr. Ashraf’s vision extends beyond this initial location, as he plans to continue expanding into other prime spots in London and beyond, introducing the Nine dining experience to cosmopolitan cities worldwide.

By partnering with a cryptocurrency crowdfunding platform, Mr. Ashraf aims to tap into the immense potential of this innovative funding mechanism. Cryptocurrency not only streamlines the investment process but also attracts a global community of investors passionate about supporting groundbreaking ventures in the hospitality industry. This collaboration is expected to fuel the rapid expansion of the Nine franchise, ensuring that more diners can savor its exceptional culinary offerings and immerse themselves in the extraordinary ambiance that defines the brand.

Drawing on his extensive entrepreneurial experience, Adnan Ashraf brings a wealth of expertise to this venture. His track record of success across various sectors attests to his ability to navigate complex business landscapes and identify unique opportunities for growth. With his diverse business interests and unwavering commitment to excellence, Mr. Ashraf is poised to spearhead the global expansion of the Nine restaurant brand, establishing a network of exceptional dining establishments worldwide.

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Alexey Ivanov Alliance Rental: Redefining Luxury Travel Experiences

Alliance Trucks, the leading Japanese and Korean car dealer in Russia, is proud to announce the launch of its new luxury transport rental aggregator, Alliance Rental. The project is the brainchild of Alexey Ivanov, the CEO and owner of Alliance Trucks, a successful businessman, traveler, and blogger. With over 59 countries visited, Alexey Ivanov has gained valuable experience in the automotive industry, which he has leveraged to create Alliance Trucks, a company that generates a trade revenue of $50 million annually.

Founded in 2014, Alliance Trucks has become the biggest Japanese and Korean car dealer in Russia, with four authorized and certified workshops, warehouses in the capital, and numerous certificates of first dealer with top-rated sales and service quality. The company’s mechanic team has won different national and international competitions of professional skills, including the ISUZU GRAN PRIX, where they were the first Russian and second in the world.

Alexey Ivanov’s awareness and commitment to 10 corporate rules have enabled Alliance Trucks to achieve its current status as a respected and reputable brand in the automotive industry. The rules include prioritizing emotional intelligence, respecting corporate culture and business ethics, seeking opportunities for growth in every crisis, and being socially active and engaged in charitable projects.

Alliance Parts, Alexey Ivanov’s latest venture, is a cars and spare parts distribution business in the United Arab Emirates with a global partnership with different car brands. The company leverages Alexey’s life and professional experience to scale similar projects in different market areas.

Alliance Rental is Alexey Ivanov’s latest project, an aggregator that offers a one-stop-shop for luxury transport rentals. The project’s main idea is to provide all the luxury transport rentals that customers may need for emotional holidays, celebrations, dream realization, business meetings, or just for premium lifestyle in one mobile application.

The application, marketing brand, and all business processes are complete, and legal compliance with local laws, rules, and regulations is under process.

Alliance Rental offers taxi Rolls-Royce, luxury sport cars, yachts, helicopters, and aircraft rentals. Partnerships with operators of luxury services are currently being signed, and the project is ready to launch soon.

Alexey Ivanov’s mission is to make the world a better and cleaner place, live a long, bright, and memorable life, create a family, raise children, create and invent something that deeply touches the feelings of people, be a mentor, teach knowledge, and leave a significant mark in history, society, and culture.

For more information on Alliance Rental and Alexey Ivanov, follow him on Instagram at @a.a.ivanov

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